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Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press readership model, based on 'average issue'...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson
Company: Bucknull & Masson
June 13, 2002
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Citation

Lindberg, Sumner and Masson (2002a, June 13). Measuring the 'daily reach of dailies' and newspaper sections. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-daily-reach-of-dailies-and-newspaper-sections